01
E-COMMERCE GROWTH
From storefront
to profitable commerce.
Product · UX · technology · acquisition · CRM · operations · retention
Explore the system ↗
STRATEGY, PRODUCT, TECHNOLOGY AND GROWTH — CONNECTED
Less disconnected
marketing.
More business.
We enter the business, identify the highest-leverage opportunities and build the full journey — from product and first contact to revenue, analytics and the next purchase.
↓01 / POSITIONING
Your external
growth team.
PLESA is not a conventional agency and we do not sell isolated marketing services.
We enter the business, identify the highest-leverage opportunities and build the full journey — from product and first contact to revenue, analytics and the next purchase.
SELECTED EXPERIENCE
Brands that
trusted us.
International and regional companies across e-commerce, FMCG, automotive and real estate.
02 / TWO DEEP EXPERTISE AREAS
Storefront, inventory, acquisition and retention for commerce. Positioning, lead qualification, CRM and reservations for property.
From storefront
02
REAL ESTATE GROWTH
From property interest
to signed deal.
Positioning · demand · website · leads · CRM · sales · analytics
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03 / PROOF
Business impact is
our only
real product.
We do not count completed tasks. We measure what changes in the business.
E-COMMERCE
3,000+orders per month
6 monthsto break-even
2,000+products in a multi-region store
REAL ESTATE
1,000+apartments sold
150–200verified enquiries per month
5+ yearswith one developer
04 / METHOD
One commercial plan.
Named owners at every stage.
01DIAGNOSE
02PRIORITISE
03EXECUTE
04MEASURE
05GROW
SYSTEM VIEW / 01 · CUSTOMER JOURNEY
From first signal to order, reservation or signed deal.
Search terms shape the offer; availability affects conversion; calls and CRM statuses reveal lead quality; completed sales feed the next media and product decision.
SIGNAL
Search · acquisition · content
PRODUCT
Offer · UX · availability
ACTION
Order · enquiry · call
CRM
Source · quality · status
REVENUE
Deal · repeat purchase
05 / WE ARE A STRONG FIT IF
You do not need another vendor.
You need an accountable growth partner.
We work with e-commerce companies and property developers that need one senior team to connect strategy, product, technology, marketing and sales.
BUSINESS OR LAUNCH
You have an operating business ready for its next stage, or a product with genuine readiness to enter the market.
SCALE AND GEOGRAPHY
You operate in Europe, Ukraine or Bulgaria, or are preparing to enter new international markets.
INTERNAL TEAM
There is an owner, marketing or sales lead on your side with access to decisions, customers and business numbers.
TYPICAL CHALLENGE
The storefront, acquisition channels, lead qualification, inventory, CRM and sales teams exchange too little data to improve margin or conversion.
×We are not the right fit for campaign setup only, lowest-price procurement or execution without access to the business data.
06 / ENGAGEMENT MODEL
A clear path.
No off-the-shelf packages.
We start at the commercial bottleneck — checkout conversion, lead quality, inventory availability, sales follow-up or retention. Valeriia and Oleksandr stay hands-on while the specialist team is built around that constraint.
011–2 weeks
BUSINESS DIAGNOSTIC
We review margin, conversion, acquisition cost, sales pipeline, inventory, CRM, call tracking and retention. The output is a ranked list of commercial constraints and decisions.
02Strategy + roadmap
GROWTH ARCHITECTURE
We specify the storefront or lead journey, unit economics, channel roles, CRM stages, qualification rules, call tracking, reporting and an executable roadmap.
03Typically 4–12 weeks
SYSTEM LAUNCH
We ship the storefront or property website, integrations, acquisition campaigns, content, CRM workflows and the hand-offs between marketing, sales, inventory and delivery operations.
046+ month horizon
CONTINUOUS GROWTH
We improve conversion, qualified-lead rate, sales velocity, repeat purchase, revenue and margin against live operating data.
Core project team
Valeriia owns business development, positioning and stakeholder alignment. Oleksandr owns product, technology, acquisition and delivery. Designers, developers, media buyers, content producers, CRM and analytics specialists join when the work requires them.
Every engagement starts with a direct partner conversation about the business, the numbers, the constraints and the accountability you are ready to place with us.
Start the conversation ↗05 / PARTNERS IN THE WORK
You work directly with the partners who make product, channel and operating decisions.
CEO · BUSINESS DEVELOPMENT
Valeriia
Grankina
14+ years in leadership and B2B marketing. Strategic partner for communication, business development and new markets.
SOFIA, BULGARIAPRODUCT · GROWTH · DELIVERY
Oleksandr
Plesa
17+ years in marketing and digital products. From strategy and technology to teams, delivery and launch.
SOFIA, BULGARIA06 / NEXT STEP
Let’s find
your next
growth lever.
Book a 30–45 minute growth diagnostic directly with Valeriia or Oleksandr. We will map the system, constraints and highest-leverage growth opportunities.