POSITIONING
Product, audience, price, message
NOT MORE LEADS. MORE REAL TRANSACTIONS.
From property
interest to a
signed deal.
We connect positioning, media, the property website, call tracking and CRM so qualified enquiries move through viewings, reservations and signed contracts.
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02 / MARKET TO CONTRACT
One sales journey.
Tracked from enquiry to contract.
Marketing does not end at the lead form. We follow the journey through contact, viewing, reservation and signed deal.
DEMAND
Google, Meta, portals, content
DIGITAL PRODUCT
UX, floorplans, availability, conversion
CRM
Sources, calls, lead quality
SALES
Speed, follow-up, deal analysis
03 / EXPERIENCE
400+projects delivered
1,000+apartments sold
5+ yearswith one developer
04 / SELECTED CASES
Systems that
move property.
01REAL ESTATE GROWTH
EVROMISTO
Stable demand through the hardest market period.
BUSINESS CONTEXT
A long-term residential development needed to preserve stable demand through severe market shifts, war and periods when a low-cost lead no longer represented a real buyer.
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PLESA RESPONSIBILITY
Since 2019 we have managed Google, Meta and LUN, delivered two website redesigns and connected acquisition sources to call analysis and sales feedback. Optimisation is driven by customer quality and progress against the sales plan.
150–200 VERIFIED LEADS / MONTHSINCE 2019SALES PLAN
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02REAL ESTATE GROWTH
NOXT
A launch delivering more than 2× the previous result.
BUSINESS CONTEXT
A new development had to enter the market from zero with clear positioning, measurable demand generation and alignment between marketing and the commercial team.
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PLESA RESPONSIBILITY
We built the go-to-market strategy, communication framework and acquisition system. From 2022 to 2025, optimisation followed actual enquiry quality while the commercial team was supported through launch and subsequent growth.
>2× LAUNCH RESULT2022–2025ZERO-TO-MARKET
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03REAL ESTATE GROWTH
ONEHOUSE
Marketing connected to the full sales cycle.
BUSINESS CONTEXT
For a multi-section development, campaigns and special offers had to operate as an always-on mechanism rather than short advertising bursts disconnected from availability and sales.
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PLESA RESPONSIBILITY
We audited and rebuilt acquisition, introduced continuous optimisation and connected campaigns, offers and sales-team feedback. The system has supported the commercial programme for more than four years.
80% SOLD IN 4 SECTIONS4+ YEARSALWAYS-ON SYSTEM
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04REAL ESTATE GROWTH
LUCKY HOMES
Expertise adapted to a new European market.
BUSINESS CONTEXT
Ukrainian market expertise had to be transferred to Lithuania without mechanically copying messages, visual communication or assumptions about the buyer profile.
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PLESA RESPONSIBILITY
We localised the strategy, audiences, visual messages and acquisition campaigns. Optimisation focused on buyer quality and intent, supporting the complete sell-out of LH1 and active sales of LH2.
LH1 SOLD OUTLH2 ACTIVE SALESLITHUANIA
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05REAL ESTATE GROWTH
MULBERRY HOMES
Precision growth for a $200k+ property product.
BUSINESS CONTEXT
Premium homes above $200k required a different model from mass lead generation: a narrow audience, a high cost of irrelevant demand and the need to build trust before the first conversation.
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PLESA RESPONSIBILITY
We created premium positioning, distinct messages and motivation-led audience segmentation. Acquisition and demand analysis were optimised for real meetings and sales rather than the maximum number of submitted forms.
3 HOMES SOLD$200K+ SEGMENTPREMIUM POSITIONING
Continue to social cases↓
06 / MEASUREMENT
Not cost per lead.
Cost per real sale.
Demandqualified interest
Speedtime to contact
Viewingsmeetings and visits
Salesreservations and deals
Building a commerce product?
Explore E-commerce Growth↗
From storefront and inventory to acquisition, retention and margin.
07 / NEXT STEP
Let’s find
where deals are lost.
Book a 30–45 minute diagnostic directly with Valeriia or Oleksandr. We will review lead sources, qualification, call outcomes, CRM follow-up, viewings and reservations to find where sales are lost.
05 / SOCIAL & CONTENT
Turning developments
into recognisable brands.
We do more than maintain social channels. We build a communication system that earns trust before the first conversation with sales.
PARK ROYAL
A premium development launched on social from zero.
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Before sales opened, we defined the visual language from the brand book, built the content structure and packaged the accounts for launch. We produced photo and video, handled editing, managed Instagram and Facebook, moderated enquiries and routed potential buyers to the sales team.
НОВА АНГЛІЯ
A living district turned into an always-on editorial system.
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We managed Instagram, Facebook and TikTok end to end: content strategy, copy, design, publishing and moderation. Our team produced on-site photo and video, created campaign assets and connected communication with the real questions and enquiries of prospective buyers.
OXFORD
A new identity and content system for a residential launch.
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We created the social presence from zero and developed a content concept aligned with Oxford’s positioning. We produced photography, video, copy and digital assets, managed Instagram, Facebook and TikTok, and extended the creative system into outdoor advertising.