GROWTH · OPERATIONS · PRODUCT · PEOPLE
PLESA puts business strategy, product, technology, acquisition and operations under the same senior leadership.
01 / OUR STORY
Oleksandr founded PLESA in Kyiv in 2018 as a full-cycle digital agency. At first, the brief looked familiar: build better websites, content and advertising. But the closer we moved to revenue, the clearer it became that a campaign was only a small part of the outcome.
BLACK+DECKER became the turning point. Behind the words ‘online store’ sat an entire operation: storefront, technical support, acquisition, email, our own customer-service centre and every customer conversation until an order was ready to ship. The store reached break-even in six months. That was when we stopped thinking like a campaign agency and started building growth systems.
Valeriia joined PLESA because she had reached the same conclusion from the other side of the business. After helping scale manufacturing from 200,000 to 5–6 million units per month while reducing defects to 0.3%, she knew that strategy without process, people, finance and control remains a well-designed presentation.
Kyiv is where the studio was born and where our pace was formed. Sofia is the European operating base from which we enter new markets. They are not two disconnected offices, but one working culture: Ukrainian entrepreneurial speed, European discipline and direct partner accountability.
The client shipped the product. Everything between the first click and a dispatch-ready order became our responsibility.
02 / PARTNERS
CEO · BUSINESS DEVELOPMENT
14+ years across leadership, manufacturing and business transformation. Valeriia leads business development, positioning, communication and operational logic. Executive MBA, Lean Manufacturing, KPI systems, management finance and high-performing teams.
PRODUCT · GROWTH · DELIVERY
17+ years across marketing, product and digital transformation. Oleksandr leads storefront and platform delivery, acquisition, CRM, analytics, call tracking and retention. His work includes BLACK+DECKER, AKSAN, KFC, Lexus, Royal Canin and major property developments.
03 / WHAT WE BELIEVE
Growth must show up in the business — not only in the marketing report.
We build mechanisms for sustained growth, not a sequence of short-lived activities.
The people who shape the strategy remain hands-on and accountable through delivery.
We do not hand over a deck. We stay to turn the decision into an operating system.
We track revenue, margin, customer quality and sales — not the volume of work produced.
04 / GEOGRAPHY
PLESA’s core operates between Sofia and Kyiv. We work with local and international teams across Bulgaria, Ukraine and Europe, while our commerce systems also sell into the United States.
05 / CORE TEAM + PARTNERS
Every engagement starts with Valeriia and Oleksandr. We then add the designers, developers, media buyers, content producers, CRM and analytics specialists required to ship the storefront, sales pipeline or operating workflow — with clear ownership throughout.
06 / NEXT STEP
Book a 30–45 minute growth diagnostic directly with Valeriia or Oleksandr. We respond within one business day and do not pre-sell a fixed package.