PRODUCT
Pricing, margin, catalogue, positioning
NOT JUST A STOREFRONT. THE ENTIRE COMMERCIAL SYSTEM.
From storefront
to a profitable
commerce operation.
Product · Platform · Acquisition · CRM · Operations
View cases ↘We build the storefront, connect inventory and CRM, run acquisition, improve checkout and retention, and track revenue and margin through delivery operations.
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02 / ONE SYSTEM
Everything between product
and the next purchase.
We do not hand over a website and walk away. We build and operate the commercial system across European markets.
TECHNOLOGY
UX, storefront, checkout, integrations
DEMAND
Google, Meta, SEO, content
OPERATIONS
CRM, warehouse, payments, delivery
RETENTION
Email, loyalty, repeat revenue
03 / SELECTED CASES
Not promises.
Systems in operation.
01LAUNCH · INTERNATIONAL E-COMMERCE
NAI-NAI
From design to a working international store.
BUSINESS CONTEXT
A new brand needed to launch with a distinct visual identity, an international storefront and a working acquisition engine — without inherited infrastructure, audience or operating processes.
PLESA RESPONSIBILITY
PLESA owned the full launch: positioning, UX and design, technical delivery, three languages and four currencies, payments and logistics, CRM, content and social, plus Google and Meta acquisition.
DESIGN + DEVELOPMENTCONTENT + SOCIALGOOGLE + META + CRM
02MARKET ENTRY · OFFICIAL STORE
BLACK+DECKER
Turnkey e-commerce for a global brand.
BUSINESS CONTEXT
BLACK+DECKER needed more than a local storefront. It required a standalone commerce operation able to represent a global brand, serve customers and reach sustainable unit economics.
PLESA RESPONSIBILITY
We built the store and operated everything up to fulfilment: catalogue, promotions, technical support, a dedicated customer service centre, Google and Meta, email communication and order processing. The client supplied the product; PLESA ran the commercial system.
6 MONTHS TO BREAK-EVENCUSTOMER SERVICE CENTREFULL OPERATION
03SCALE · B2C + B2B COMMERCE
AKSAN
Two platforms for one growing business.
BUSINESS CONTEXT
A growing manufacturer with a large catalogue and multiple sales models needed a new customer experience without disrupting established warehouse, CRM and commercial operations.
PLESA RESPONSIBILITY
We built a new B2C platform for retail customers and a separate B2B environment for wholesale partners. Catalogue, stock, CRM, acquisition and technical support now operate as infrastructure for more than 3,000 monthly orders.
3,000+ ORDERS / MONTHB2C + B2BWAREHOUSE + CRM
04INTERNATIONAL SALES · FASHION
BENYA & ZUBRIK
Commerce and performance for global audiences.
BUSINESS CONTEXT
A catalogue of more than 2,000 products had to work across markets, languages and cultural contexts, while customer acquisition expanded beyond the domestic audience.
PLESA RESPONSIBILITY
We developed and maintained the store, catalogue and promotion logic, while Meta campaigns were adapted for audiences in the United States and Europe. Technology and acquisition operated as one international sales system.
2,000+ PRODUCTSUSA + EUROPEMETA ACQUISITION
04 / MEASUREMENT
Not more traffic.
More value from every customer.
Revenuerevenue and margin
Conversionvisit to order
AOVaverage order value
LTVrepeat revenue
Working in property development?
Explore Real Estate Growth↗
From property interest to a signed deal.
05 / NEXT STEP
Let’s find
where growth is leaking.
Book a 30–45 minute diagnostic directly with Valeriia or Oleksandr. We will review storefront conversion, acquisition cost, CRM, inventory, retention and margin — then rank what to fix first.